Online videos have become increasingly more commonplace all across the Internet. Of course by now everyone has heard of the high profile video streaming sites YouTube and Hulu which account for a large chunk of the total online video landscape. However what you may not realize is the increasing importance of video to organizational and business websites. Video does an excellent job of conveying a brand’s message to the viewer by establishing an emotional connection that simply reading text doesn’t provide. This level of engagement is the reasoning behind why more and more organizations are finding ways to incorporate video into their existing websites. A video is the next best thing to meeting with a visitor to your website in person, and enables you to really sell yourself to potential clients. Imagine how much more convincing a video testimonial would be over the same testimonial in text.
Online video viewing increased by 32% in 2010 for a total of 88.6 million daily viewers in the United States alone. This number is only going to increase over the next few years as mobile technologies progress to the point where video streaming is reliably available everywhere.